There are many options to consider when looking at a career in medicine. The first and the most commonly selected job role is that of a doctor. Besides becoming a doctor, one can specialize in other branches such as diagnostics, nursing and home health care.
There is one more career option that not many of us have heard about. It is the job of a legal nurse advisor or a consultant. This has become a very significant position given the money involved in health care and the increasing number of personal injury claims.
Who is a Legal Nursing Consultant?
A legal nursing consultant is a link between the medical and legal system. He or she is an advisor trained in the nursing profession. A consultant uses his training and work experience in medical settings such as hospitals and research centers to help attorneys and judges understand complex medical and health related issues. They also evaluate how health care is being administered and prepare reports based on their findings.
A legal nurse consultant can seek employment at varied settings.
They can work with insurance companies.
They can work with Government agencies responsible for monitoring heath care services.
They can work at a law firm assisting attorneys and lawyers specializing in personal injury claims, worker compensation disputes and malpractice suits.
They can work with a risk management division at a medical center or hospital
Finally, they can work with private corporations
A professional with a good financial backing and contacts can choose to practice independently.
What does the job entail?
The job as a legal nurse advisor is quite an exciting and rewarding one. The good thing is it is not as demanding as a regular nurse job.
The primary duty of a legal nursing consultant is to locate and examine a patient’s health care records. When doing so, they interview doctors and nurses. They highlight important facts and explain medical concepts to attorneys. Based on the collected information, they prepare and supply reports to attorneys that might be of use in solving a case involving a medical claim. They also provide necessary analysis according to their findings. Through their research, they determine whether the claim involves negligence on the part of the medical professionals involved. Additionally, they analyze healthcare information to determine if it has been tampered with in favor of a particular party. An advisor might also appear as a witness in the court. He or she works with an attorney to prepare questions or advises attorneys on how to question witnesses and defendants during the proceedings.
The job outlook for a legal nursing consultant is quite good. In addition to the ample job prospects, the average salary is very competitive. The pay scale ranges between $50,000 and $75,000 per year. If calculated at an hourly rate, they earn between $100 and $150 per hour. The pay scale will vary based on the experience levels and the sector in which one seeks employment.
One of the most important things to have a successful business is to build name recognition and a reputation for providing quality work. If you are able to do these two things you will have a successful business in no time. The best way to get these two things is to hire a business marketing consulting firm, and this article is going to tell you how to choose the right firm for you.
The first thing you need to do when choosing a marketing firm is to check the work they have done in the past. You are able to do this by going onto the internet and looking at the marketing firm’s portfolio of past clients. The portfolio should give you details about the campaign and should have a high level of detail.
The second thing, that is usually the most important, is the price. You are going to need to request a price quote from each firm you are looking into it. When you ask for the price quote you should ask to get the price of a variety of services that the firm offers. Once you get the quotes you will need to compare the different marketing firms to find the one that offers the right services for the best price.
Next, you are going to need to find out what connections the business marketing consulting firm has with the different media outlets in your community. One of the main reasons you go to a marketing firm is to expand your marketing beyond websites and newspapers.
You are able to find out if a firm will provide you with the right marketing you need by asking a marketing consultant what media they plan on using to market your product. Today that should include local marketing online, follow up autoresponders, and search engine optimization based around long tail keyword phrases relating to the theme of your business.
If you built your business from the ground up, you are probably going to want a marketing firm that provides personalized service to you. The best marketing firm is going to assign one consultant to you who will learn everything about your company. It is important that you avoid firms that do not assign a consultant to you, or assign a team of consultants, because there typically will be no personalized service.
The final thing you should look for when choosing a marketing firm is the multimedia capabilities of the firm. The best firms have the ability to market your company through public displays, online videos, and traditional print advertisements. Choosing a marketing firm with good multimedia capabilities will help market your business the best.
In the past a person would have found it hard to become a small business marketing consultant. In present day the use of the internet has changed that. You can start your own business if you know how to do the following things.
1. Present your service to other small business owners in person. If you’re the type of person is comfortable talking to small business owners in person then you can quickly become the local small business marketing consultant expert.
When you realize that people still like to buy from people this gives you a huge advantage in starting your business. Plus if you have an understanding of how the Internet works, you have a tremendous opportunity to quickly build a business if you will get out and meet people face-to-face.
2. Understand how to bird dog, a project. Today small business marketing consultants do not have to physically do all the work, but rather they need to know where to find the people who can do the work for them. Let’s look a little closer at what you need to be consulting small business owners on.
3. Today these businesses should be marketing themselves on the Internet in various ways. The best way to do that is to target longtail keyword phrases built around local search.
For example, if you have a pet store in Eerie Indiana, a keyword phrase that you would target is Eerie Indiana pet store. There really is no limit to the number of phrases that you can target.
Businesses today should have a website and an auto responder. They should be able to present themselves in a positive light, encouraging customers to come to the store after visiting their website. They also should be capturing contact information from their customers for future follow-up via their autoresponder.
Having an autoresponder gives them the opportunity to quickly contact their mailing list and do such things as offer specials, let them know when new products come out, or just invite them into the store for various celebrations and functions.
4. One final thing we want to mention is consulting today with small businesses on their marketing is an ongoing thing. The successful consultant is one who is going to be around tomorrow to help businesses as their needs change.
If you have decided that someone else is going to be in a better position to promote your company than you are, then it is important you know what to expect from them before paying out for their services. You will want someone who will get your company’s name into the mind of other people in the industry. And while they will do this you need to be realistic about the impact they will have in the first stage of the campaign.
In the Beginning
You will want to check out the work they have done in the past and also try to find out if there are former or current clients who are happy to talk about what they have done for them. In addition find out what difference the company has made to them and their profits. You will probably have two choices and that will be to bite the bullet and pay a high price for a well known, well established company. Also you will know you are buying experience or save a little and hope that the newly established firm is full of hardworking internet marketing consultants all hoping to make their name. You can expect to spend time with them while they find out about you, the company and the products or services you offer. They will obviously accept what you say you want but are bound to put forward their own views and often they will know the market so well you would be wise to go along with their recommendations.
After a short period of time, the company should be able to bring forward a plan of what they are going to do to promote you online. If you are faced with dated and generic formulas, refuse to accept them as there are many ways to get your credentials across and a good internet marketing consultant should be able to provide a new formula geared just to your company. Leave plenty of time for the plans to be put into place as there is the risk that a rushed consultant will be a distressed consultant and the end product may not be what you wanted. Creativity takes time and it may be that the plan has to go through a few incarnations before it is the finished product.
You should always keep yourself in a position to make the decisions and you can expect to meet up from time to time to discuss the next phases and also talk about what you felt worked and what did not. It will be possible to see where the traffic to your site came from so the successful marketing programs will be the one that brings the business in. If you want to change tactic make this known but be prepared for resistance and online marketing consultants can get very attached to their programs.